Helsinki as a tourist destination for Chinese visitors
Su, Weiqun (2011)
HAAGA-HELIA ammattikorkeakoulu
2011
Creative Commons Attribution 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011102614033
https://urn.fi/URN:NBN:fi:amk-2011102614033
Tiivistelmä
The objective of this thesis was to find out Chinese visitors’ expectation and the level of satisfaction about visiting Helsinki. Since Chinese visitors have been one of the main target groups of Helsinki, even Finland, image and feedback of the city seem important for future improvement in order to gain success in the international market and in today’s increasingly tough global competition.
The theoretical framework was based on defining the concept of tourism; forms of tourism, tourist attraction, tourism products, and city as a product. Consumer behavior in tourism was also studied in this thesis. Chinese outbound tourism and factors affecting decision of Chinese travelers in choosing destination was the main focus of the study.
Data collection of this study focuses on quantitative research method. The survey was designed to include 14 questions both close-end and open-end questions. Face to face surveys were done in Beijing International Airport. The total sample was 115, target group between 18 to 65 years old Chinese travelers.
The main results showed that the overall satisfaction of Helsinki is quite good; however, it was lower than potential tourists’ expectation. There are some low ratings in the satisfaction level in certain aspect of tourism service performance. There are capacities for improvement visitors’ satisfaction, and the Helsinki Tourist & Convention Bureau need to put more effort on promoting Helsinki as a tourist destination for Chinese travelers.
The theoretical framework was based on defining the concept of tourism; forms of tourism, tourist attraction, tourism products, and city as a product. Consumer behavior in tourism was also studied in this thesis. Chinese outbound tourism and factors affecting decision of Chinese travelers in choosing destination was the main focus of the study.
Data collection of this study focuses on quantitative research method. The survey was designed to include 14 questions both close-end and open-end questions. Face to face surveys were done in Beijing International Airport. The total sample was 115, target group between 18 to 65 years old Chinese travelers.
The main results showed that the overall satisfaction of Helsinki is quite good; however, it was lower than potential tourists’ expectation. There are some low ratings in the satisfaction level in certain aspect of tourism service performance. There are capacities for improvement visitors’ satisfaction, and the Helsinki Tourist & Convention Bureau need to put more effort on promoting Helsinki as a tourist destination for Chinese travelers.