Japan Market Entry Strategy : case study: Myssyfarmi Oy
Chiba, Makoto (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121628783
https://urn.fi/URN:NBN:fi:amk-2020121628783
Tiivistelmä
Nordic design products and culture have been popular for the past ten years in Japan. This gives a possibility to companies who produce Nordic-style products and services, to reach new potential customers in Japan. It is often said that Japanese and Finnish have similarities such as values, personality and culture. Many Finnish companies are therefore keen to enter the Japanese market to expand their business.
This bachelor thesis investigates the critical elements on how a Finnish company can become successful when entering the Japanese market by utilizing Marketing mix 4P’s theory: product, place, price and promotion. This research covers a case study for the local Finnish farm-based design company Myssyfarmi Oy. The current situation of Myssyfarmi’s business in Japan is evaluated, as well as possible solutions for market entry to the Japanese market are explored. The evaluation and solutions for the market entry are based on interviews with Japanese and Finnish marketing experts. In addition, results from a survey conducted on Myssyfarmi’s current and new customers are utilized. This research does not aim to create a complete market entry strategy.
This bachelor thesis investigates the critical elements on how a Finnish company can become successful when entering the Japanese market by utilizing Marketing mix 4P’s theory: product, place, price and promotion. This research covers a case study for the local Finnish farm-based design company Myssyfarmi Oy. The current situation of Myssyfarmi’s business in Japan is evaluated, as well as possible solutions for market entry to the Japanese market are explored. The evaluation and solutions for the market entry are based on interviews with Japanese and Finnish marketing experts. In addition, results from a survey conducted on Myssyfarmi’s current and new customers are utilized. This research does not aim to create a complete market entry strategy.