Studying the indicators of destination competitiveness in Finland
Adhikari, Sabin; Mulmi, Pratikshya (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121829484
https://urn.fi/URN:NBN:fi:amk-2020121829484
Tiivistelmä
Abstract:
This thesis involves the study of Finland’s strategies on tourism and the major indicators of its destination competitiveness.
The studied indicators of destination competitiveness were chosen from Dwyer and Kim’s ‘Integrated model of destination competitiveness’ and the World Economic Forum’s ‘The Travel and Tourism Competitiveness Index’. Semi-structured interviews with 3 experts were conducted and the Finnish government’s newly formed tourism strategies were studied to gather data. Thematic analyses were performed to procure findings of the study.
The analyses suggested that sustainability, digitalization, accessibility and co-operation are the strategic foci of Finland’s government when it comes to tourism and they are also the significant aspects of Finland’s indicators of destination competitiveness. Few other indicators have also been identified and recommendations have been made to improve the destination competitiveness of Finland.
This thesis involves the study of Finland’s strategies on tourism and the major indicators of its destination competitiveness.
The studied indicators of destination competitiveness were chosen from Dwyer and Kim’s ‘Integrated model of destination competitiveness’ and the World Economic Forum’s ‘The Travel and Tourism Competitiveness Index’. Semi-structured interviews with 3 experts were conducted and the Finnish government’s newly formed tourism strategies were studied to gather data. Thematic analyses were performed to procure findings of the study.
The analyses suggested that sustainability, digitalization, accessibility and co-operation are the strategic foci of Finland’s government when it comes to tourism and they are also the significant aspects of Finland’s indicators of destination competitiveness. Few other indicators have also been identified and recommendations have been made to improve the destination competitiveness of Finland.