Making Online Business More Efficiently With SEO
Nguyen, Vy (2020)
Nguyen, Vy
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121929676
https://urn.fi/URN:NBN:fi:amk-2020121929676
Tiivistelmä
The purpose of the thesis is to introduce the search engine and research the criteria of improving a website’s ranking on Google search engine, from which it is possible to grasp the general theoretical basis of advertising online and website promotion. The writer wanted to apply the research to help Bioplanet to come up with more effective online business strategies and improve revenue better.
The thesis begins with the theory section by outlining the basic definitions of marketing, online marketing, SEO tools, and website promotion. The reliable statistics are also referring to support for the theory outlined. Besides, collecting secondary data methods and qualitative research methods were conducted in two months October and November on Bioplanet's customers, to identify the key factors affecting the ranking of the website and the revenue of the company.
In conclusion, mastering SEO will help to better understand Google's most important evaluation criteria, to easily identify the site's problems, and propose appropriate Online marketing strategies to improve keyword rankings or the websites better.
The thesis begins with the theory section by outlining the basic definitions of marketing, online marketing, SEO tools, and website promotion. The reliable statistics are also referring to support for the theory outlined. Besides, collecting secondary data methods and qualitative research methods were conducted in two months October and November on Bioplanet's customers, to identify the key factors affecting the ranking of the website and the revenue of the company.
In conclusion, mastering SEO will help to better understand Google's most important evaluation criteria, to easily identify the site's problems, and propose appropriate Online marketing strategies to improve keyword rankings or the websites better.