The Current situation and development of sports tourism in Zengcheng District
Lin Zilun (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202101251478
https://urn.fi/URN:NBN:fi:amk-202101251478
Tiivistelmä
With the growth of people's spiritual pursuit and material wealth, more and more people take
part in sports tourism. Sport tourism is a new project in recent years. It is also a healthy and
scientific way of leisure life. More and more people use sports tourism to relax themselves
and get rid of the busy life and huge work pressure. As the world's largest consumer market,
Sports tourism in China has great potential for development. However, the output value of
sports tourism still accounts for a relatively small proportion in China's overall tourism
industry at present.
The purpose of this study is to obtain the status quo and future development trend of sports
tourism in Zengcheng District of Guangzhou by analyzing the data of residents participating
in sports tourism. These data obtained through questionnaire survey and data analysis. This
study made a specific analysis of the residents' cognition of sports tourism, the location of
sports tourism, and the consumption behavior characteristics of sports tourism.
The study concludes that the residents in Zengcheng District of Guangzhou still have
insufficient understanding of sports tourism, the scale of sports tourism in Zengcheng District
is therefore not large enough to meet the needs of residents to participate in sports tourism,
and the operation and management of sports tourism are still inadequate.
Regarding the further development of sports tourism, it is important to train a group of
professionals in order to provide better services of sports tourism in Zengcheng District.
Then, sports tourism should not only integrate as a part of the development project of
Zengcheng District of Guangzhou, but also become a distinguished brand of tourism.
part in sports tourism. Sport tourism is a new project in recent years. It is also a healthy and
scientific way of leisure life. More and more people use sports tourism to relax themselves
and get rid of the busy life and huge work pressure. As the world's largest consumer market,
Sports tourism in China has great potential for development. However, the output value of
sports tourism still accounts for a relatively small proportion in China's overall tourism
industry at present.
The purpose of this study is to obtain the status quo and future development trend of sports
tourism in Zengcheng District of Guangzhou by analyzing the data of residents participating
in sports tourism. These data obtained through questionnaire survey and data analysis. This
study made a specific analysis of the residents' cognition of sports tourism, the location of
sports tourism, and the consumption behavior characteristics of sports tourism.
The study concludes that the residents in Zengcheng District of Guangzhou still have
insufficient understanding of sports tourism, the scale of sports tourism in Zengcheng District
is therefore not large enough to meet the needs of residents to participate in sports tourism,
and the operation and management of sports tourism are still inadequate.
Regarding the further development of sports tourism, it is important to train a group of
professionals in order to provide better services of sports tourism in Zengcheng District.
Then, sports tourism should not only integrate as a part of the development project of
Zengcheng District of Guangzhou, but also become a distinguished brand of tourism.