Investigation into small and medium-size B2B company´s strategies to encrease sales and profitability : Mush OY Ltd
Mahmud, Khan Reefat (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202101291702
https://urn.fi/URN:NBN:fi:amk-202101291702
Tiivistelmä
The study aims to investigate how small and medium size B2B companies increase sales and profitability. The primary objective of the study is to identify the strategies that such businesses put in place to gain a competitive edge in the business environment and meet their performance goals.
A qualitative case study research design was chosen for this study. The case study focused on MUSH OY Ltd, a medium size B2B Finnish company. The company deals in pet food products. Both primary and secondary data were used to understand the company’s business strategy. Primary data was obtained from the management and employees of the company using structured questionnaires. Secondary data was obtained from reports and articles available online. Thematic analysis was employed to analyze data.
A qualitative case study research design was chosen for this study. The case study focused on MUSH OY Ltd, a medium size B2B Finnish company. The company deals in pet food products. Both primary and secondary data were used to understand the company’s business strategy. Primary data was obtained from the management and employees of the company using structured questionnaires. Secondary data was obtained from reports and articles available online. Thematic analysis was employed to analyze data.