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Finnish food brand in Chinese market
Xu, Guanyu (2011)
Seinäjoen ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2011120317054
http://urn.fi/URN:NBN:fi:amk-2011120317054
Tiivistelmä
The purpose of the thesis is the Finnish food brand in Chinese market.
The whole thesis will be divided into five chapters. The study area focuses on the Finnish food brand in Chinese market, elaborates the Finnish food brand in China, its possibility, predominance, problems, position and process.
This thesis will based on analysis of different companies’ cases, combine international marketing, international operation theoretical with the real cases; to elaborate the possibility of Finnish food industry and brand enter into Chinese marketing.
The Whole thesis focuses on the Finnish food brand in Chinese market, then extended to real situation for the Finnish food brand to China.
After analysis and study of Finnish brands cases, compare the advantages and disadvantages of Finnish brands for marketing; provide suggestion for entering into Chinese market method to Finnish food brand.
The whole thesis will be divided into five chapters. The study area focuses on the Finnish food brand in Chinese market, elaborates the Finnish food brand in China, its possibility, predominance, problems, position and process.
This thesis will based on analysis of different companies’ cases, combine international marketing, international operation theoretical with the real cases; to elaborate the possibility of Finnish food industry and brand enter into Chinese marketing.
The Whole thesis focuses on the Finnish food brand in Chinese market, then extended to real situation for the Finnish food brand to China.
After analysis and study of Finnish brands cases, compare the advantages and disadvantages of Finnish brands for marketing; provide suggestion for entering into Chinese market method to Finnish food brand.