Creating a Product Concept to Oy High Peak Finland Ltd.
Kanniainen, Noora (2011)
Kanniainen, Noora
Tampereen ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011121218050
https://urn.fi/URN:NBN:fi:amk-2011121218050
Tiivistelmä
The goal of the thesis was to launch a successful product concept in the form of a fitness campaign for companies. Oy High Peak Finland Ltd. is a company that sells promotional and giveaway products in Tampere, Finland. The manager of the company wanted to create a concept where Oy High Peak Finland Ltd.’s products would serve as motivators for the companies’ employees, during a fitness campaign. The objectives of the thesis included of finding out what length should fitness campaigns be, what kind of products are useful for employees, and in general, would companies be interested in purchasing and employees in participating fitness campaigns. The method used was a qualitative research through semi-structured interviews to customers of Oy High Peak Finland Ltd., as well as, to Go-Go Fitness Center to learn more about the motivational factors.
The research was successful and gave necessary information to create the product concept. The results showed that a fitness campaign should generally be of a length of three to six months in order for the campaign to be effective enough. The sample fitness campaign card created for the thesis used a period of 15 weeks as it fell into the ideal fitness campaign duration. The qualitative research also answered the questions about the kind of products needed for the campaign. Each interviewed company agreed that the products should be related to fitness, so that they would motivate the employees also later. The results also showed what kind of methods reached the employees during the launching of the campaign. The information needed to be clearly expressed and the goals stated beforehand, so that each employee was aware that there would be rewards given to them. In order for the campaign launching to be a total success at Oy High Peak Finland Ltd., the graphical designer should make all the fitness campaign concept’s materials professional looking. The products serve the main purpose, but the materials such as instructions, useful fitness information and the campaign card are the things that companies want, in order to make the launching process simpler.
The research was successful and gave necessary information to create the product concept. The results showed that a fitness campaign should generally be of a length of three to six months in order for the campaign to be effective enough. The sample fitness campaign card created for the thesis used a period of 15 weeks as it fell into the ideal fitness campaign duration. The qualitative research also answered the questions about the kind of products needed for the campaign. Each interviewed company agreed that the products should be related to fitness, so that they would motivate the employees also later. The results also showed what kind of methods reached the employees during the launching of the campaign. The information needed to be clearly expressed and the goals stated beforehand, so that each employee was aware that there would be rewards given to them. In order for the campaign launching to be a total success at Oy High Peak Finland Ltd., the graphical designer should make all the fitness campaign concept’s materials professional looking. The products serve the main purpose, but the materials such as instructions, useful fitness information and the campaign card are the things that companies want, in order to make the launching process simpler.