Conveying emotions through branded emojis : case: Dice Hunter, Greener Grass Company
Vaarala, Piritta (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202102122271
https://urn.fi/URN:NBN:fi:amk-202102122271
Tiivistelmä
The purpose of this thesis was to study theory behind the expression of emotions in online communication, its relation to the use of emojis and the design principles of icon creation. The objective was to utilise the findings from these theories and from additional analyses in order to create a custom emoji set for the case game Dice Hunter, to be used on their Discord server. The study was carried out as a project for Dice Hunter’s developer Greener Grass Company.
This study consisted of a literature review on the theory subjects, benchmarking conducted on three games that had their own branded Discord emojis, and a sentiment analysis conducted on the emoji usage history and preferences in the Dice Hunter Discord server. A questionnaire-based survey was carried out as a part of the sentiment analysis.
The key findings suggested that without the aid of a physical body, emojis were the closest non-verbal cue for expressing emotions in online communication. In order to convey these emotions accurately, emojis needed to be easy to read at a glance but also descriptive enough so that they could be easily distinguished from each other. When asked about their preferences, the majority of the Dice Hunter community members stated that they preferred diversity in expressions over diversity in characters when it came to custom emoji sets.
Based on the findings, a set of 36 custom emojis was created and implemented both on Dice Hunter’s Discord server and on the company’s Slack channel. In the future the aim is to expand the usage to instant messaging applications and to adjust the emojis into a sticker format.
This study consisted of a literature review on the theory subjects, benchmarking conducted on three games that had their own branded Discord emojis, and a sentiment analysis conducted on the emoji usage history and preferences in the Dice Hunter Discord server. A questionnaire-based survey was carried out as a part of the sentiment analysis.
The key findings suggested that without the aid of a physical body, emojis were the closest non-verbal cue for expressing emotions in online communication. In order to convey these emotions accurately, emojis needed to be easy to read at a glance but also descriptive enough so that they could be easily distinguished from each other. When asked about their preferences, the majority of the Dice Hunter community members stated that they preferred diversity in expressions over diversity in characters when it came to custom emoji sets.
Based on the findings, a set of 36 custom emojis was created and implemented both on Dice Hunter’s Discord server and on the company’s Slack channel. In the future the aim is to expand the usage to instant messaging applications and to adjust the emojis into a sticker format.