SSP Finland and Finnair Plus partnership development opportunities
Moilanen, Annika (2011)
Moilanen, Annika
HAAGA-HELIA ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011121618648
https://urn.fi/URN:NBN:fi:amk-2011121618648
Tiivistelmä
This is a project made for Haaga-Helia university of Applied Sciences bachelor thesis for Degree Programme in Tourism. The project content is made for Select Service Partner Finland Oy and Finnair Plus Loyalty, as a possible partnership development opportunities case. The thesis task was to present current situation analyses, operational environment evaluation and possible development ideas. The main aim was to gather data and gain valuable findings that can be a part of further partnership development in the future.
The project was assigned by Select Service Partner marketing department as a project combination with thesis writing process. The benefit of the study was to create ideas for a partnership development and innovative opinions of the current and future situations, supporting the guidelines and company values of both parties of the partnership. The project also presents relevant strategic marketing theories, industry analyses and new mentalities of providing quality customer service.
The research data was collected through three individual company interviews, available information from author’s supervisor and materials gained through workplace, and the authors experiences of the companies that were researched.
The results is presenting possible development opportunities for the current situation of the partnership. The results and conclusion are based on the three company interviews held between September and November 2011, as well as on the information collected through relevant theories, models and data.
The project was assigned by Select Service Partner marketing department as a project combination with thesis writing process. The benefit of the study was to create ideas for a partnership development and innovative opinions of the current and future situations, supporting the guidelines and company values of both parties of the partnership. The project also presents relevant strategic marketing theories, industry analyses and new mentalities of providing quality customer service.
The research data was collected through three individual company interviews, available information from author’s supervisor and materials gained through workplace, and the authors experiences of the companies that were researched.
The results is presenting possible development opportunities for the current situation of the partnership. The results and conclusion are based on the three company interviews held between September and November 2011, as well as on the information collected through relevant theories, models and data.