Adoption of E-commerce in Nigerian Businesses : A Change from Traditional to E-commerce Business Model in Richbol Environmental Services Limited
Emmanuel, Abdulazeez (2012)
Seinäjoen ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201202031881
https://urn.fi/URN:NBN:fi:amk-201202031881
Tiivistelmä
The emergence of e-commerce is changing many traditional ways of doing business and there are lots of success story regarding e-commerce in developed countries. These successes have prompted governments and business organizations in developing countries including Nigeria to step up their effort in the adoption and use of e-commerce technology.
The rapid rise of e-commerce has brought with it a large amount of e-commerce business models which are more easy to implement, run, and profit-oriented. With these rapid changes in business environment and processes, it has become paramount for traditional businesses to “move along with time” by changing their business model in order to remain relevant and competitive in this modern time.
The aim of this research is to examine various e-commerce business models and recommend one that fits into the business processes of Richbol Environmental Services, and device a way(s) in which it can be implemented. In other words, focus is on the change of business model from brick-and-mortar to e-commerce business model.
Qualitative research methodology was utilized in this study. The qualitative research data consisted of two in-depth interviews with key managers of Richbol Environmental Services Limited. The respondents who are directly involved in the management of the company gave an in-depth analysis of the pros and cons of their business model, and also indicated their desire to adopt an e-commerce business model amidst concerns over potential safety issues.
The author recommends that management within Richbol re-evaluate their current business model and endeavor to modify their website for this purpose. It is also recommended that e-shop business model be adopted as it is easy to implement, fits well with the product they offer, and represents an avenue in which most online businesses start their e-business adventures.
The rapid rise of e-commerce has brought with it a large amount of e-commerce business models which are more easy to implement, run, and profit-oriented. With these rapid changes in business environment and processes, it has become paramount for traditional businesses to “move along with time” by changing their business model in order to remain relevant and competitive in this modern time.
The aim of this research is to examine various e-commerce business models and recommend one that fits into the business processes of Richbol Environmental Services, and device a way(s) in which it can be implemented. In other words, focus is on the change of business model from brick-and-mortar to e-commerce business model.
Qualitative research methodology was utilized in this study. The qualitative research data consisted of two in-depth interviews with key managers of Richbol Environmental Services Limited. The respondents who are directly involved in the management of the company gave an in-depth analysis of the pros and cons of their business model, and also indicated their desire to adopt an e-commerce business model amidst concerns over potential safety issues.
The author recommends that management within Richbol re-evaluate their current business model and endeavor to modify their website for this purpose. It is also recommended that e-shop business model be adopted as it is easy to implement, fits well with the product they offer, and represents an avenue in which most online businesses start their e-business adventures.