Strategic concepts for assessing the potential of hospitality-related higher education in Uganda

Abstract

This thesis is about the strategic concepts for hospitality related education with focus on a developing country- Uganda. The research entails the external environment of higher education in Uganda and how it could affect introduction of a hospitality related institution of higher education.

The primary aim of this thesis is to provide key strategic tools required for the process of setting up an institution of higher education. The paper investigates the existing strategic management literature which is mainly researched in the global North and to find out if it is relevant in the Ugandan.

The research methodology of this thesis is a blended combination of literature-based research by presenting the concepts and frameworks which to a degree may be applicable to the Ugandan business environment, case study (the thesis will present a PESTEL analysis based on Uganda). PESTEL analysis was employed to present the findings and main discussion for the thesis. Factors that influence the introduction of an institution of higher education were studied and some evidence was found in some sources. The thesis presents the critical concepts of strategy, external environment analysis and strategic scanning. Each of these concepts is accompanied by specific Uganda-based insights, based mostly on the author’s subjective insights, expressed in a narrative manner. This conceptual review will be the core of this study

The thesis concludes that even though limited by the literature available and the scope of the thesis, it provides an introduction to the strategic tools available for the education sector in Africa. Further development could be implemented by implementing more studies, if possible, focusing on the education sector.