Corporate Social Responsibility Benchmarking in the Sporting Goods Industry
Åkesson, Taru (2010)
HAAGA-HELIA ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201101131320
https://urn.fi/URN:NBN:fi:amk-201101131320
Tiivistelmä
The objective of this thesis was to benchmark the current status of Corporate Social Responsibility in the sporting goods industry for Amer Sports. The author was given a variety of questions and themes, which the commissioning company was interested in. The author focused on these questions in order to keep the study beneficial to Amer Sports. The companies chosen for the benchmarking were selected by the company with regard to their previous research.
The research is beneficial and important to the commissioning company, because CSR is a global phenomenon and an important issue in today’s business life. Managing CSR well helps build the company’s brand image towards ethical thinking. Meeting the growing demand for environmentally friendly manufacturing and products has become a competitive advantage.
The theoretical framework was designed to coincide with the investigative questions. Various authors were used in order to give the thesis reliability. Qualitative research methodology was applied and was best suited for this kind of a thesis. The data was gathered by observing the selected companies’ Internet sites and through email correspondence.
The results revealed that CSR is an important topic for today’s sporting goods companies. Working with the community and helping the underpriviliged, conserving the environment, and being socially responsible are issues which all of the companies are investing in.
The research is beneficial and important to the commissioning company, because CSR is a global phenomenon and an important issue in today’s business life. Managing CSR well helps build the company’s brand image towards ethical thinking. Meeting the growing demand for environmentally friendly manufacturing and products has become a competitive advantage.
The theoretical framework was designed to coincide with the investigative questions. Various authors were used in order to give the thesis reliability. Qualitative research methodology was applied and was best suited for this kind of a thesis. The data was gathered by observing the selected companies’ Internet sites and through email correspondence.
The results revealed that CSR is an important topic for today’s sporting goods companies. Working with the community and helping the underpriviliged, conserving the environment, and being socially responsible are issues which all of the companies are investing in.