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Adaptation of Marketing Mix of Finnish Biomass Power Suppliers for Nigerian Markets
Availability and reliability of power supplies have always been concerned issues in Nigeria. With estimated population of 150 million people 2010, Nigeria is the most populous nation in Africa and belongs to the group of countries with the lowest energy consumption per capita in the continent. The loss of profit that is forced upon the industry due to power cuts and frequent interruptions of power supply is enormous. Alternative sources of energy have an significant role to play in providing much needed power in the context of growing global concern about sustainable energy supplies and protecting the atmosphere from the adverse effects of fossil fuel utilization.
The goal of the thesis is finding out the adapting means of competition of Finnish Biomass product manufacturers entering Nigerian markets.
The study was conducted as a quantitative desk research. The information is gathered from secondary data, which are mainly science and technology journal.
In course of my review, Biomass has great potential in Nigeria and the Finnish Biomass manufacturers can come by considering improving on the low supply of power sector in the nation, they could take advantage of the villages, through adoption and the use of these alternative power resources for growth in the country. The Finnish have the ability and the technical know-how to turn around the situation.