The training needs of service entrepreneurs in Pirkanmaa
Pääkkönen, Heini (2011)
Tampereen ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201203083054
https://urn.fi/URN:NBN:fi:amk-201203083054
Tiivistelmä
The purpose of this thesis was to get further information on the training needs of the service entrepreneurs in Pirkanmaa in the areas of marketing, sales and service development to be used to develop services of the commissioner (Pirkanmaan Yrittäjät Ry).
The thesis consists interviews of random sample of service entrepreneurs in Pirkanmaa. The research themes were the current situation of marketing and sales, challenges in those areas, service development in the enterprises, the level of customer orientation and service formation in the process with usage of theories Service Design and Productization and the training needs of the entrepreneurs’ .These topics were chosen to find more detailed information on problem areas and the development needs of the entrepreneurs.
The commissioner was then served with service development suggestions based on comparison of the material they provided about example training and on the information arisen from the interviews.
The thesis consists interviews of random sample of service entrepreneurs in Pirkanmaa. The research themes were the current situation of marketing and sales, challenges in those areas, service development in the enterprises, the level of customer orientation and service formation in the process with usage of theories Service Design and Productization and the training needs of the entrepreneurs’ .These topics were chosen to find more detailed information on problem areas and the development needs of the entrepreneurs.
The commissioner was then served with service development suggestions based on comparison of the material they provided about example training and on the information arisen from the interviews.