"advertising" - Selaus asiasanan mukaan Yrkeshögskolan Arcada
Viitteet 1-17 / 17
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A comparison of advertisement in print and online - An eye tracking study of a magazine : Case study: Juoksija-lehti
(2020)This thesis compares how readers view the advertisement in a Finnish running magazine’s (Juoksija-lehti) print version and digital version. The two magazine formats have identical layout. The study also has the additional ... -
Animations influence on your creative process
(2023)This thesis navigates Nokia's strategic content creation for a product launch, emphasizing tailored video content for diverse audiences. This thesis aims to answer the research question; How does integrating animation as ... -
Click-through Rate Prediction In Practice: A study of a click-through rate prediction system
(2019)Digital advertising is a huge business with tough competition. One of the ways to be more effective in the business is to serve better chosen ads to each user. One way to improve the ad selection is to predict the ... -
Ethics and Marketing Strategies Towards Children
(2022)The question of whether children should directly be marketed to as a consumer group, and the extent of its ethics, has been a long-held debate over the years among psychologists, marketers, researchers and even parents. ... -
Facebook as a Marketing Tool
(2021)Advertising in the digital era has become a finely tuned practice with tools like Facebook Business Manager and Facebook Advertising. The desired target audience on social media is reachable with a fraction of the budget ... -
In-app marketing tools in food delivery platforms; Case: Finnish delivery platforms
(2023)The growth of the food-delivery business has made food-delivery platforms (FDPs) a crucial sales and marketing channel for restaurants. This thesis investigates the in-app marketing tools available in FDPs and their impact ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Is the Future of Personal Care Product Packaging Gender Neutral?: a Comparative Study on the Consumer Perceptions of Gendered Packaging by Generation Z and Generation X
(2022)Traditional gender roles and stereotypes are changing yet certain industries rely on these stereotypes in their marketing, such as the personal care product industry and its common usage of gender-specific packaging. ... -
Optimizing LinkedIn Content Strategies for Driving App Downloads : a Case Study of Nanohabits
(2025)This study examines how LinkedIn content strategies can drive app downloads, using the Nanohabits app as a case study. This study investigates which content themes (High Performance, Balanced Living, or Holistic Wellbeing) ... -
Premium Brand Identity and value adding emotional storytelling
(2020)This thesis is made into a case study as it has been commissioned by the ceramic tableware company Vaja Finland. The case owner wanted to research what the cornerstones of a Premium Brand on the Finnish market would look ... -
Provocative advertising and its impact on young people in Finland – a focus group study of people age 16-25
(2020)There are countless of different advertisements floating all over the world nowadays and people, who can be viewed and consumers, buyers or watchers have a hard time memorizing or being impressed by any of them since they ... -
The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion
(2021)This research investigates the effect of brand functions as defined by Jean-Noël Kapferer on advertising, focusing on a poorly received advertising campaign. The material was sourced from YouTube for the advertisement: ... -
The Effectiveness of YouTube as a Digital Advertising Platform
(2023)YouTube has attained the status of one of the largest video streaming and search engines due to digitalization. Since the launch of the website, its audience has grown in substantial numbers. With this, organizations have ... -
The Generational Responses to Emotional Triggers in Social Media Video Advertisements in Cosmetic Industry
(2023)The explanatory sequential mixed method, conducted with quantitative survey following up with semi-structured in-depth interviews to discover the emotional responses of Gen Z and Millennials to social media video advertisements. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The Impact of the Official Celebrity Endorsements in the Beauty Industry on Generation Z Consumers
(2025)This thesis examines how official celebrity endorsements in the beauty industry influence the attention, interest, and purchasing behavior of Generation Z consumers. The aim of the study was to understand whether ... -
The Influence of Billboard Ads on voting pattern in the 2023 presidential Election in Nasarawa State, Nigeria.
(2024)This study is aimed at examining the “Influence of Billboard ads on voting pattern in the 2023 election in Nasarawa state.” Its objectives are to evaluate the role billboard played in voters education during the 2023 ... -
The Melody of Marketing: How Sound Shapes Consumer Behaviour : a Study on Music in Instagram Ads and Its Influence on Gen Z
(2025)This study explores the role of music in Instagram advertising and its influence on the emotional and behavioural responses of Generation Z consumers. The aim of the study is to examine how music used in Instagram ads ... -
What are the underlying elements used in ads shown during Super Bowl?
(2021)People are exposed to thousands of advertisements per day which means that advertisements need to be technically of high standard to deviate from others. Psychology has always been a vital factor in marketing and can work ...
