Animations influence on your creative process

Abstract

This thesis navigates Nokia's strategic content creation for a product launch, emphasizing tailored video content for diverse audiences. This thesis aims to answer the research question; How does integrating animation as part of your content strategy influence the creative process? The thesis answers this by comparing the time it takes to create animations to other content and the changes it has on your creative process. It delves into the specifics of animated capability videos, exploring color selection, storyboard creation, and animation challenges. The narrative underscores the importance of organization and software proficiency in the content creation process. Overall, the thesis provides a concise overview of the strategic approach to product communication, with a focus on animated capability videos.