Haku

This master thesis was based on a case study, a small entrepreneur and part-time photographer. Company X uses Instagram as a platform and tool, though has not yet succeeded in achieving the desired end-result from the use, ...

Kyseinen opinnäytetyö on kirjoitettu toimeksiantona Superson Oy:lle, joka on keskisuuri markkinointiviestintätoimisto. Supersonin kaksi toimistoa sijaitsevat Helsingissä ja Singaporessa. Tutkimuksen tavoite oli kehittää ...

Todoo is an invention of a mobile application that collects events and activities on one platform providing an effortless way for users to search something to do for themselves. The success of the mobile application depends ...

This thesis is a research in the online marketing of the region Kainuu, in Finland. Done as a qualitative research, the main focus is on finding how the region fares in the field of online tourism marketing and why ...

The aim of this study was to compare consumer behaviour, engagement in social causes and consumer activism between Brazil and Finland. The study investigated the influence of social engagement on consumers activism in ...

Nowadays social media takes an important role in building brands. Social media Marketing has become the strong tool in Marketing strategy for businesses. This study investigates which content types and media types a company ...

In recent years, technology has developed rapidly, and digitalization has changed the marketing world. Social media has become the new leading marketing tool and companies use it through influencers to market their brand ...

Customer relationship management (CRM) is crucial for any company in today's world to stay competitive. Different tools provide different benefits. CRM tools are used in various fields, departments, and for various purposes. ...

The sustainability movement has pushed companies to adopt strategies to build up the interest and trust of their potential green consumers. Green marketing has been a largely used tool with inevitably some consequences. ...

Direct advertising is simultaneously becoming more expensive and losing its effectiveness. Influencer marketing has been a widely used approach in B2C to engage the target group, and with positive outcomes. In the B2B ...