How Kainuu can improve its online tourism marketing for international visitors : Customer acquisition through SEO
Päätalo, Otso (2021)
Päätalo, Otso
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052711996
https://urn.fi/URN:NBN:fi:amk-2021052711996
Tiivistelmä
This thesis is a research in the online marketing of the region Kainuu, in Finland.
Done as a qualitative research, the main focus is on finding how the region fares in the field of online tourism marketing and why that is the case. Most of the information will be found through secondary data, which will be analysed, and the results will be used to help the researcher find a conclusion. After the conclusion has been formed, the researcher will be able to make suggestions for implementing new strategies or strengthening ones already in use.
The main focus will be on two online marketing methods, Search Engine Optimization and keyword research, as they are extremely important in the hospitality industry and they offer a way for the region to increase its customer base through online acquisition. With a thorough research on how these online marketing tools are being used, or if they are, the research can obtain the data needed for the suggestions that are aimed to be recommended.
Search Engine Optimization shall be researched with the help of online tools, while a Keyword Research will be done through secondary data from the regions official tourism boards, as well as a persona creation.
The research holds importance for a region trying to further its tourism and find new international customers, especially in the aftermath the global COVID-19 pandemic.
Done as a qualitative research, the main focus is on finding how the region fares in the field of online tourism marketing and why that is the case. Most of the information will be found through secondary data, which will be analysed, and the results will be used to help the researcher find a conclusion. After the conclusion has been formed, the researcher will be able to make suggestions for implementing new strategies or strengthening ones already in use.
The main focus will be on two online marketing methods, Search Engine Optimization and keyword research, as they are extremely important in the hospitality industry and they offer a way for the region to increase its customer base through online acquisition. With a thorough research on how these online marketing tools are being used, or if they are, the research can obtain the data needed for the suggestions that are aimed to be recommended.
Search Engine Optimization shall be researched with the help of online tools, while a Keyword Research will be done through secondary data from the regions official tourism boards, as well as a persona creation.
The research holds importance for a region trying to further its tourism and find new international customers, especially in the aftermath the global COVID-19 pandemic.