Proofreading market viability for Native English Solutions

Abstract

Author or authors Cody Lamson

Year of entry 2007

Title of report Proofreading market viability in for Native English Solutions

Number of pages and appendices 47

Teacher(s) or supervisor(s) Mervi Riikonen

The research was conducted in order to discover what needs to be done in order to succeed in the proofreading and editing market. If it is worth the time and money to enter the market, what should be done in order to be successful?

The reseach was done in order to give Native English Solutions (NES) a clear idea of how to approach this market. Native English Solutions is an internet based proofreading and editing company. The company edits English text for advertisers, article writers, and the occaisional student.

Topics covered in the thesis include competition, pricing, advertising, and factors to take into consideration for internet service companies.

The study followed a qualitative analysis model. Qualitative analysis was performed for 3 different factors that contribute to an action plan for Native English Solutions. These three factors were qualitative anlysis of Native English Solutions, competitors, and previous customers.

The results of the Qualitative analysis of the 3 different factors, combined with relevant theory taken from the literature review, results in a clear and reliable action plan for Native English Solutions in the student thesis corrections market niche.

Keywords Service marketing, Student Marketing, Internet Service Marketing, internet competition, student pricing