An analysis of the hotel industry in Croatia : applying Porter’s Diamond Model
Litvinova, Ekaterina (2011)
Jyväskylän ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201203293877
https://urn.fi/URN:NBN:fi:amk-201203293877
Tiivistelmä
Croatia is a country, located in the very center of Europe, possessing diverse and pure Mediterranean nature across the long coast and thousands of islands. The climate is mild and from the first glance the country looks like an attractive spot for travel. Yet, the tourism in the country is on a premature, underdeveloped level. Hotels are scarce and in many cases sub-standard. The entertainment, catering and other tourism-related industries are all in their infant stage of development.
The objective of the research was to study the reasons behind the slow development of the hotel industry in Croatia. Because very little research had been done addressing this issue, the author was left to follow an exploratory method. Thus, the goal was to collect different pieces of relevant information from the available sources, including the author’s own experience as an employee of one hotel in Croatia, and analyze and present them in a way, which would allow for further research. The Porter’s Diamond model was chosen as a framework for the analysis and the presentation of the results. During the course of the research, the author attempted to study and report on as many different factors, suggested by the Diamond Model, as possible.
As a result, the author uncovered a set of different negative factors affecting the industry, which mixed together to form a closed circle with no apparent way out. The author came to a conclusion that the Croatian government was the major contributor to that situation and the future of the hotel industry would heavily depend on the governmental policies and their implementation.
The objective of the research was to study the reasons behind the slow development of the hotel industry in Croatia. Because very little research had been done addressing this issue, the author was left to follow an exploratory method. Thus, the goal was to collect different pieces of relevant information from the available sources, including the author’s own experience as an employee of one hotel in Croatia, and analyze and present them in a way, which would allow for further research. The Porter’s Diamond model was chosen as a framework for the analysis and the presentation of the results. During the course of the research, the author attempted to study and report on as many different factors, suggested by the Diamond Model, as possible.
As a result, the author uncovered a set of different negative factors affecting the industry, which mixed together to form a closed circle with no apparent way out. The author came to a conclusion that the Croatian government was the major contributor to that situation and the future of the hotel industry would heavily depend on the governmental policies and their implementation.