China's B2C e-commerce development and its future prospects

Abstract

China’s E-commerce environment is improving all the time. Consumers are getting more and more habituated to this form of consumption mode. The recent trend shows that China’s e- commerce market is booming mainly because of major enterprises’ fierce competition within Business To Customer E-commerce market. People are optimistic about B2C E-commerce which strengthens the China’s B2C E-commerce market. Even though E-commerce business in China is soaring, there still persists a problem, too. In this thesis, an attempt has been made to analyze China’s current B2C E-commerce situation, future prospect and based on the research findings, new possible and feasible development ideas have also been proposed in order to improve the situation of B2C E-commerce in China.