A case study of Facebook marketing approaches of two Nepali companies
Aryal, Sudeep Bhushan (2012)
Turun ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201204164473
https://urn.fi/URN:NBN:fi:amk-201204164473
Tiivistelmä
Facebook marketing as a social media is an online communication that creates an avenue for companies to reach out to their customers. Nowadays, Facebook has become an effective and cheap medium to market products and services with higher positive results and feedbacks.
The main objective of this thesis was to explore whether two Nepali companies Muncha.com and Thamel.com are able to promote their goods and services through Facebook or not. Moreover, this thesis will also study the overall Facebook participations and performances of Nepali companies.
The research methodologies used in this study are qualitative and quantitative. Primary data were collected through observing the marketing activities of the two companies on Facebook, questionnaires to potential customers of the companies and interviews of the marketing managers of the companies. Moreover, in order to get a comprehensive picture of the topic, a literature review was used to analyse social media and Facebook marketing.
It is noted that the two Nepali companies Muncha.com and Thamel.com are not able to promote their businesses through Facebook as it was expected. Furthermore, the result shows that Nepali companies’ presence on Facebook is not noticeable. The study clearly shows that Facebook proves to be an effective channel for the marketers and there is a strong need for Nepali companies to utilize the opportunities provided by Facebook.
The main objective of this thesis was to explore whether two Nepali companies Muncha.com and Thamel.com are able to promote their goods and services through Facebook or not. Moreover, this thesis will also study the overall Facebook participations and performances of Nepali companies.
The research methodologies used in this study are qualitative and quantitative. Primary data were collected through observing the marketing activities of the two companies on Facebook, questionnaires to potential customers of the companies and interviews of the marketing managers of the companies. Moreover, in order to get a comprehensive picture of the topic, a literature review was used to analyse social media and Facebook marketing.
It is noted that the two Nepali companies Muncha.com and Thamel.com are not able to promote their businesses through Facebook as it was expected. Furthermore, the result shows that Nepali companies’ presence on Facebook is not noticeable. The study clearly shows that Facebook proves to be an effective channel for the marketers and there is a strong need for Nepali companies to utilize the opportunities provided by Facebook.