Success factors of Chinese restaurants
Aakala, Liwen Heli (2009)
Aakala, Liwen Heli
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The objectives of the thesis fall into three aspects: 1) understanding Chinese entrepreneurship through some major aspects; such as, the characteristics of Chinese entrepreneur and successful skills needed; 2) scanning the Chinese culture that is associated with their entrepreneurial success in restaurant business as well as understanding the Finnish culture that affects Chinese restaurants’ presence in Finland; 3) acquainting with the competitive strategies that those Chinese restaurants employ to succeed. The conceptual framework is based on the combination of Wickham’s entrepreneurial success model and the empirical findings on overseas Chinese success factors in the food service sector, in terms of successful entrepreneurial characteristics, skills, cultural factors as well as competitive strategies. The qualitative method, of particularly semi-structured interviews, was applied to test those perspectives to answer the research questions. The secondary data were collected from elec-tronic journals, textbooks, other empirical studies as well as other Internet sources. In conclusion, in the Chinese restaurants’ success in Helsinki, those owners are confident, hard working, comfortable with the power with a clear goal. They have basic cooking, management and social skills to run their business. In addition, they take advantage of the Chinese unique culture to serve their customers and deal with the Asian retailing shops. They mainly adopt three strategies: offering lower price, being flexible to the customers’ requests and family strategy.