Defining Finnish investors in Russia. : Russian food and drink market as an example.
Yurbacheva, Olga (2012)
Mikkelin ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205086914
https://urn.fi/URN:NBN:fi:amk-201205086914
Tiivistelmä
In today’s world of globalisation it is especially important for companies to conduct their operations internationally. Not only foreign trade but also international investments gain a visible significance. Special interest is paid at emerging economies as the source of new markets, resources and growth. Russia is considered to be one of the emerging markets opening attractive opportunities for various countries and companies.
Finnish-Russian relations have a long history. Geographical closeness and certain cultural similarities make it appealing for both countries to collaborate with each other. Investments are not an exception. Finnish companies invest already actively in Russia. However, there is always ground for development.
The main objective of this study was to obtain useful background information, concerning Finnish-Russian investments, which can be used by MUAS for further research and development of Finnish-Russian relations. The study was conducted using the Russian food and drink industry as an example.
The theoretical part includes theories concerning international investments and their types, foreign investments in Russia (e.g. geographical distribution and key industries) and Finnish investments in Russia. The research method used was a qualitative research based on two interviews conducted with representatives of Finnish companies that are current investors in Russia. The primary data collection method was chosen for a better understanding of attitudes and expectations when investing in Russia.
The result of the study provides MUAS with a broad range of background information concerning international investments and particularly Finnish investments in Russia. The model created for defining current and potential investors can be possibly used for other industries rather than the food and drink industry taken as an example. Among other findings are the lists of current and potential investors in the Russian food and drink industry, portrait of the potential investor in the Russian food and drink industry, summary of favourable and unfavourable aspects when investing in Russia, and analysis of the most attractive food and drink markets for investments.
Finnish-Russian relations have a long history. Geographical closeness and certain cultural similarities make it appealing for both countries to collaborate with each other. Investments are not an exception. Finnish companies invest already actively in Russia. However, there is always ground for development.
The main objective of this study was to obtain useful background information, concerning Finnish-Russian investments, which can be used by MUAS for further research and development of Finnish-Russian relations. The study was conducted using the Russian food and drink industry as an example.
The theoretical part includes theories concerning international investments and their types, foreign investments in Russia (e.g. geographical distribution and key industries) and Finnish investments in Russia. The research method used was a qualitative research based on two interviews conducted with representatives of Finnish companies that are current investors in Russia. The primary data collection method was chosen for a better understanding of attitudes and expectations when investing in Russia.
The result of the study provides MUAS with a broad range of background information concerning international investments and particularly Finnish investments in Russia. The model created for defining current and potential investors can be possibly used for other industries rather than the food and drink industry taken as an example. Among other findings are the lists of current and potential investors in the Russian food and drink industry, portrait of the potential investor in the Russian food and drink industry, summary of favourable and unfavourable aspects when investing in Russia, and analysis of the most attractive food and drink markets for investments.