A Marketing Analysis of Jiangling Motors Co., Ltd., China
Zhu, Mengyang (2012)
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Julkaisun pysyvä osoite on
Ever since 1980 when China began to carry out the policy of opening up and economic reforms, China has witnessed a rapid and continuous economic development. Based on the analysis of the impact that the Chinese macro auto marketing environment has on the JMC, this paper is also designed to provide suggestions for improvement of the JMC marketing strategies so as to make my own contributions to the development of my hometown. All the data collected and processed in this paper are those available on the official website of JMC and the information of the JMC stock transactions released by Shenzhen Stock Exchange between 2006 and 2011. The information also includes the interviews that I’ve conducted, through telephones, webcam chatting, etc., with JMC sales reps, sales agents and distributors.