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Triggering effects of mobile video marketing in nature tourism: Media richness perspective
(Elsevier, 2019)
The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on ...
Gender Differences in Perceptions of Conventional Video, Virtual Reality and Augmented Reality
(Kassel University Press, 2019)
The user’s emotional involvement plays an important role in adopting new technologies. The level of engagement with and adoption of new digital applications depends on various personal, contextual, and emotional factors. ...
Students' expectations and social media sharing in adopting augmented reality
(Emerald Group Publishing Limited, 2021)
Purpose: This study examines students’ emotional responses to augmented reality (AR) applications and their willingness to share on social media. It also compares user experiences of AR and virtual reality (VR).
Design: ...
Students’ Experiences of 2D and 360° Videos With or Without a Low-Cost VR Headset: An Experimental Study in Higher Education
(Informing Science Institute, 2021)
Aim/Purpose
This case study examines students’ affective responses to and relationships with two-dimensional (2D) and 360° videos that were experienced with or without low-cost virtual reality (VR) headsets.
Background
The ...
Social Media and Social Bonding in Students' Decision-Making Regarding Their Study Path
(IGI Global, 2021)
Students are often unsure of how to select the right study path at a higher educational institution. They either lack knowledge of a proposed study path or they do not manage to learn more before making their selection. ...