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Digital marketing in retail firm: Case Xiroi shop
(2020)
Digitisation embraces various areas in which business models are affected. From new forms of communication to collaborative processes as innovative structures.
Entrepreneur company or business to be considered digital, ...
Developing the Content Plan of a Digital Marketing Online Course Tailormade to Professional Brazilian Immigrant Women
(2022)
The objective of this master thesis is to develop the content plan for a digital marketing online course, tailormade for professional Brazilian immigrant women in Portuguese.
This thesis is an embedded instrumental case ...
H2H approach for online education providers
(2022)
This is a portfolio thesis, consisting of six original articles, written during winter 2021 -2022. Original articles offer a ground for a research part of the master’s thesis which is examining the social media channels ...
Supporting Business Growth Online with Conversion Optimization
(2022)
The objective of the research is to demonstrate how overarching conversion rate optimization thinking can support the growth of business online. The research, by following the principles of action research, inserts itself ...
Value based influencer marketing
(2021)
The objective of this master thesis is to research what are the key factors for value- based influencer marketing. This is done by using a case influencer who is well established and value driven.
In order to understand ...
Data-driven marketing: a strategic guide for Oy Vallila Collection Ab to advance in data maturity
(2022)
Data-driven marketing means the strategy of using big data, acquired from customers and prospects, to improve marketing performance, personalisation and customer reach. In an era of increasing digital competition, many ...
Market Entry and Digital Marketing Strategy for a Finnish Start-Up in California
(2023)
This thesis outlines the market entry strategy, and digital marketing plan devised for a small Finnish company, ThetaMoon, intending to enter the market in California, United States. The thesis presents a comprehensive ...
Developing Digital Marketing Strategies to attract family customers. Case study: Holiday Club Caribia Turku
(2022)
Today’s digital marketing has become an essential element of any hotel business. The rapidly growing role of digital marketing has impacted the way hotels promote their offerings to current and potential customers. It does ...