Marketing of accommodation services : case-Hotel Azam Cameroon
Youkam, Germaine (2012)
Keski-Pohjanmaan ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205107558
https://urn.fi/URN:NBN:fi:amk-201205107558
Tiivistelmä
Cameroon is Africa in miniature with a lot of tourist attractions owing to its geological and cultural diversity. Natural features include beaches, deserts, mountains, rainforests, and savannas. Accommodation services have been a grand phenomenon within the tourism industry in Cameroon. The accommodation sector has developed tremendously within the past decades.
The objective of this research work was to find about out the marketing of accommodation services in Cameroon with Hotel Azam as an example, and also vividly find out how Hotel Azam has been carrying out a strategic marketing in its domain to make the hotel known to the world, Cameroon and Bamenda in particular.
This thesis consists of three parts: the introduction, the theoretical framework, and the empirical study. The introduction describes the aim of the study, purpose and objectives, research problem and limitation. The theoretical framework consists of some marketing concepts. The empirical part of this research consists of the case study with the use of qualitative research method which entails the marketing manager and the manger’s interviews. The research revealed that the marketing department is plagued with numerous problems which are great hindrances to the success of Hotel Azam. Recommendations are dawned based on the facts realized from the research work.
The objective of this research work was to find about out the marketing of accommodation services in Cameroon with Hotel Azam as an example, and also vividly find out how Hotel Azam has been carrying out a strategic marketing in its domain to make the hotel known to the world, Cameroon and Bamenda in particular.
This thesis consists of three parts: the introduction, the theoretical framework, and the empirical study. The introduction describes the aim of the study, purpose and objectives, research problem and limitation. The theoretical framework consists of some marketing concepts. The empirical part of this research consists of the case study with the use of qualitative research method which entails the marketing manager and the manger’s interviews. The research revealed that the marketing department is plagued with numerous problems which are great hindrances to the success of Hotel Azam. Recommendations are dawned based on the facts realized from the research work.