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The Foreign Commercial Service, U.S. Embassy Helsinki: How they communicate and help businesses in new markets : A Finnish Company Perspective

Janhunen, Katie (2012)

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Janhunen, Katie
HAAGA-HELIA ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205137919
Tiivistelmä
The department of the Foreign Commercial Service at the U.S. Embassy, Helsinki is a crucial participant in business relations between Finland and the United States.

This thesis sets out to to describe the functions of the U.S. Foreign Commercial Service in Helsinki and how they help businesses find new markets. The perspective is taken from that of Finnish companies. Theoretical concepts concentrate on different communication channels and methods with emphasis being placed on stakeholder communication, and one-way and two-way strategic models of communication.

The main goal is to find out how the Foreign Commercial Service works, how they communicate to Finnish companies and whether their communication channels are effective in finding new markets.

Research methods utilized were qualitative in the form of interviews and collected text data. The interviews were held during January – March 2012. The whole thesis process lasted from November 2011 to April 2012.

Results of research showed that the Foreign Commercial Service offers many services to Finnish companies and their communication channels are diverse.

Interview responses provided positive reaction to the Commercial Service and their communication methods. This was concluded due to the successful experiences and liaison between the Commercial Service and its business partners.

Suggestions given to further improve the communications of the Commercial Service included the on-going flow of information could be made more readily available to Finnish companies and investors. A communication plan for the department could be implemented.
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