Internationalizing Services : Market research on exporting Finnish educational solutions to Nigeria
Asemokha, Agnes (2012)
Arcada - Nylands svenska yrkeshögskola
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205208910
https://urn.fi/URN:NBN:fi:amk-201205208910
Tiivistelmä
This thesis is aimed to bring clarity to the concept of internationalization and service (education) exports as an International Business tool. The study is commissioned by Finpros’ (The Finnish export organization) Future Learning Finland project an umbrella programme whose objective is internationalizing and exporting Finnish educational solutions to other countries. The commissioning party aims to use the study in its marketing activities. Therefore, this paper is built based on a hypothetical research on Finnish organizations or potential investors who will be interested in exporting educational solutions into the Nigerian market.
The paper is divided into three (3) main parts; 1) A literature review; 2) market research and 3) qualitative research. It gives answers to the three research questions; how to identify the prominent factors and strategies that an investor should consider before exporting Finnish educational solutions to Nigeria; the challenges and opportunities facing the Nigerian educational market and identifying the fruitful fields and readiness to adopt Finnish educational solutions in Nigeria.
The theoretical frame work’s focus is established based on internationalization and entry mode selection theories. The methodology adopted is highly inductive and deductive. Interviews were carried out on respondents with expert knowledge on the Nigerian educational sector. Data analysis and reasoning is supported by qualitative research methods, market research and literature review. Consequently, a combination of all sections of the thesis provides facts and figures gathered from previous studies and research. Relevant information in the paper includes education in Nigeria, assessment of potential benefits, likely barriers and recommendations.
Conclusively, the results and findings give relevant information to exporters of education in determining the feasibility for entering the Nigerian educational market or a market with similar potential.
The paper is divided into three (3) main parts; 1) A literature review; 2) market research and 3) qualitative research. It gives answers to the three research questions; how to identify the prominent factors and strategies that an investor should consider before exporting Finnish educational solutions to Nigeria; the challenges and opportunities facing the Nigerian educational market and identifying the fruitful fields and readiness to adopt Finnish educational solutions in Nigeria.
The theoretical frame work’s focus is established based on internationalization and entry mode selection theories. The methodology adopted is highly inductive and deductive. Interviews were carried out on respondents with expert knowledge on the Nigerian educational sector. Data analysis and reasoning is supported by qualitative research methods, market research and literature review. Consequently, a combination of all sections of the thesis provides facts and figures gathered from previous studies and research. Relevant information in the paper includes education in Nigeria, assessment of potential benefits, likely barriers and recommendations.
Conclusively, the results and findings give relevant information to exporters of education in determining the feasibility for entering the Nigerian educational market or a market with similar potential.