CORPORATE VOLUNTEERING RESEARCH IN A CASE COMPANY
Zhang, Yulin (2012)
Satakunnan ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205219035
https://urn.fi/URN:NBN:fi:amk-201205219035
Tiivistelmä
The purpose of this thesis was to conduct a case study via questionnaire survey for a high-tech giant company. The aim of the study was to measure the employee perception of Corporate Social Responsibility (CSR) and volunteerism in Beijing office with diagrams to analyze questionnaire data. The name of the company was not allowed to be showed due to confidentiality clause at case company.
The theoretical part of thesis was gathered from literatures, journals and online publications of Corporate Social Responsibility and Corporate Volunteering. The key factors that influence the development of CSR and corporate volunteering were explained and introduced. In addition, methods and techniques of designing questionnaire survey were also included.
The empirical research was to use diagrams as quantitative methods to deeply analyze research findings from questionnaires. The questionnaire survey was conducted in July, 2011 three months before start of writing the thesis. 169 respondents in Beijing office answered the questionnaire.
Three key recommendations were given for CSR department at case company in the thesis; Commit to setting up appropriate record mechanisms, Commit to increasing investment on tools and commit to cooperating with other key stakeholders. Both results of data and recommendations can be utilized by CSR department to set up more employee-oriented volunteering programs at the case company
The theoretical part of thesis was gathered from literatures, journals and online publications of Corporate Social Responsibility and Corporate Volunteering. The key factors that influence the development of CSR and corporate volunteering were explained and introduced. In addition, methods and techniques of designing questionnaire survey were also included.
The empirical research was to use diagrams as quantitative methods to deeply analyze research findings from questionnaires. The questionnaire survey was conducted in July, 2011 three months before start of writing the thesis. 169 respondents in Beijing office answered the questionnaire.
Three key recommendations were given for CSR department at case company in the thesis; Commit to setting up appropriate record mechanisms, Commit to increasing investment on tools and commit to cooperating with other key stakeholders. Both results of data and recommendations can be utilized by CSR department to set up more employee-oriented volunteering programs at the case company