Marketing plan for China Liangtse Wellness Ltd : Analysis of Chinese Massage Service in Finnish Hotel
Wang, Yuyun (2012)
Wang, Yuyun
Arcada - Nylands svenska yrkeshögskola
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205219132
https://urn.fi/URN:NBN:fi:amk-201205219132
Tiivistelmä
The purpose of this thesis is to draft and define a functional and feasible marketing plan for China Liangtse Wellness Ltd in Helsinki, so that the company can open a spa center successfully in Hotel X, which will provides various types of Chinese therapy massages and beauty treatment to both guests and local customers.
The thesis begins with introduction of basic background about the thesis and research. It includes the objective and methodology of the research, and also the collected data and resources with analysis. Based on the research, the author takes use of SWOT and Market Mix model to define the strength and weakness of China Liangtse Wellness in the compe-tition. It provides a solid theoretical foundation for the marketing plan in the later chapter.
The empirical part of the study includes both qualitative and quantitative survey, which were carried with forms of interview and questionnaires by 100 hotel guests and company managers. Great amounts of useful data and information resulted from these surveys and communications. Furthermore, the suggestions and outcomes of the research for future development are indicated in the final parts of thesis.
Finally, the study findings show that China Liangtse Wellness Ltd has a potential market and advanced advantages of competitions in Finland. Although the results and suitable conclusion can be drawn based on the research, the study still has some limitations due to the scale and the range of the research. The author thinks that there are many challenges which the China Liangtse Wellness will face to in the future.
The thesis begins with introduction of basic background about the thesis and research. It includes the objective and methodology of the research, and also the collected data and resources with analysis. Based on the research, the author takes use of SWOT and Market Mix model to define the strength and weakness of China Liangtse Wellness in the compe-tition. It provides a solid theoretical foundation for the marketing plan in the later chapter.
The empirical part of the study includes both qualitative and quantitative survey, which were carried with forms of interview and questionnaires by 100 hotel guests and company managers. Great amounts of useful data and information resulted from these surveys and communications. Furthermore, the suggestions and outcomes of the research for future development are indicated in the final parts of thesis.
Finally, the study findings show that China Liangtse Wellness Ltd has a potential market and advanced advantages of competitions in Finland. Although the results and suitable conclusion can be drawn based on the research, the study still has some limitations due to the scale and the range of the research. The author thinks that there are many challenges which the China Liangtse Wellness will face to in the future.