The impact of COVID-19 pandemic on User Experience Design of Digital Platforms
Narciso Moreira, Inna (2021)
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202103042898
https://urn.fi/URN:NBN:fi:amk-202103042898
Tiivistelmä
The thesis work is aimed to research the changes in User Experience on Digital Platforms (DP) as a result of the pandemic of Covid-19. The global situation forced the shift into an online reality. Consumerism as we knew it has changed and the changes impacted many people’s lives. Habits that used to be trivial are now more complicated to change and modify. The end-users of Digital platforms have adapted to the new reality, and their choices and behavioural patterns have changed.
Many have switched to remote work online and adapted to new time management guidelines and adopted newer platforms into their lives in order to accomplish more tasks. People who lost their jobs due to the pandemic have decided to dedicate time to acquiring new tools and skills using Digital Platforms, that will allow them to integrate into the job market and allow them to work from home. The skills that allow working remotely are perceived as the more reliable option of employment as a result.
The consumption of entertainment has changed as well. Considering the self-isolation regulations people have decided to consume online streaming services on a bigger scale and purchase online the necessities to avoid going to the physical store.
The impact on good habits has been significant as well. The free time allowed people to focus on their families and their physical and mental health. Many have started to work out and adopt healthier eating habits, taking into consideration the immune system that is very important in a time of a global pandemic.
All these changes need to be considered by UX specialists in companies that provide Digital Services of any kind. The emphasis on research of the user behaviour and customer understanding in a time of a crisis is very critical because this will help companies in the future to be able to handle any sorts of critical situations in the future, and allow their customers to enjoy their services and find them useful. The thesis researches the changes that might have occurred in users of Digital Platforms and provides recommendations for further research and modification of Digital Services to align with the new situation.
Many have switched to remote work online and adapted to new time management guidelines and adopted newer platforms into their lives in order to accomplish more tasks. People who lost their jobs due to the pandemic have decided to dedicate time to acquiring new tools and skills using Digital Platforms, that will allow them to integrate into the job market and allow them to work from home. The skills that allow working remotely are perceived as the more reliable option of employment as a result.
The consumption of entertainment has changed as well. Considering the self-isolation regulations people have decided to consume online streaming services on a bigger scale and purchase online the necessities to avoid going to the physical store.
The impact on good habits has been significant as well. The free time allowed people to focus on their families and their physical and mental health. Many have started to work out and adopt healthier eating habits, taking into consideration the immune system that is very important in a time of a global pandemic.
All these changes need to be considered by UX specialists in companies that provide Digital Services of any kind. The emphasis on research of the user behaviour and customer understanding in a time of a crisis is very critical because this will help companies in the future to be able to handle any sorts of critical situations in the future, and allow their customers to enjoy their services and find them useful. The thesis researches the changes that might have occurred in users of Digital Platforms and provides recommendations for further research and modification of Digital Services to align with the new situation.