Business Plan for a Startup Company VRDA | HELSINKI
Bergström, Bettina (2012)
Bergström, Bettina
HAAGA-HELIA ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012053010689
https://urn.fi/URN:NBN:fi:amk-2012053010689
Tiivistelmä
The Bachelor’s thesis in question is composed to help the founders of a startup company called VRDA | HELSINKI to discover a successful path to a sustainable business. The author of the thesis is one of the two co-founders of the company and therefore, the process of writing the business plan is planned to function as a great tool for receiving an in-depth understanding about the business processes and to evoke ideas how to cultivate the business. Since the business plan is written alongside the startup process, the matters discussed in the paper are much reflected from the experience gained when establishing the venture.
The objective of the plan presented is to penetrate the core idea of the novel business and to cultivate the business idea to a great extent. Through planning, the founders set goals for the company, create a clear and robust vision, scan prospective hindrances and possibilities from the business environment as well as elucidate its mission. That being said, the business plan strives to illuminate whether the business idea is worth proceeding. In addition to refining the business idea, the thesis pursues to enlighten the benefits of pre-startup planning. Hence, the thesis aims at guiding VRDA | HELSINKI and other prospective startup founders with planning processes hereafter.
The theoretical framework consists of a review of the literature and empirical experience. The literature review discusses the benefits of pre-startup planning and the problems planning confronts. The empirical experience encompasses the experience the founders have gained during the startup process. The results of both methods indicated the barrage of several approaches in examining whether pre-startup planning should be implemented when establishing a new venture. Due to the complexity of the problem, research has shown the need for a comprehensive approach to the problem that includes observation in contextual conditions, founders’ knowledge, environmental uncertainty, firms’ risk taking propensity, planning as a process and planning as an outcome, and also in the time spent on planning.
The objective of the plan presented is to penetrate the core idea of the novel business and to cultivate the business idea to a great extent. Through planning, the founders set goals for the company, create a clear and robust vision, scan prospective hindrances and possibilities from the business environment as well as elucidate its mission. That being said, the business plan strives to illuminate whether the business idea is worth proceeding. In addition to refining the business idea, the thesis pursues to enlighten the benefits of pre-startup planning. Hence, the thesis aims at guiding VRDA | HELSINKI and other prospective startup founders with planning processes hereafter.
The theoretical framework consists of a review of the literature and empirical experience. The literature review discusses the benefits of pre-startup planning and the problems planning confronts. The empirical experience encompasses the experience the founders have gained during the startup process. The results of both methods indicated the barrage of several approaches in examining whether pre-startup planning should be implemented when establishing a new venture. Due to the complexity of the problem, research has shown the need for a comprehensive approach to the problem that includes observation in contextual conditions, founders’ knowledge, environmental uncertainty, firms’ risk taking propensity, planning as a process and planning as an outcome, and also in the time spent on planning.