The Competitiveness of Tampere Central Region in Localization Decisions of ICT Companies

Abstract

The study will be conducted because of the recent changes in ICT industry inside Tampere Central Region. The ICT industry is going trough massive structural changes, because of the major strategic changes of companies. Tampere Central Region needs more companies to be able to achieve growth and offer jobs for professionals in the field. The reason to conduct this study is to gain an idea of how competitive Tampere Central Region is when ICT companies decide to locate an office somewhere. When Tampere Central Region has an idea where they are more competitive than other similar areas, they are capable of enhancing their marketing points, and gain information on what should be improved to gain competitive advantage. The study will also provide theoretical information on what makes an area competitive, which can be utilized to increase the competitiveness of Tampere Central Region.

Tampere Central Region has some minor competitive advantages compared to the selected areas. It would seem that other areas have clear advantages over Tampere Central Area, in the light of the criteria selected for this study. There is a lot to improve here in Tampere, but there are definitely points that can make an ICT companies interested in Tampere Central Region. Education and research are one of the strongest points that Tampere Central Region has. Salaries vary; there are differences inside the areas, and Tampere Central Region is somewhat above average.