Feasibility study of a french company development in Finland as a franchise: case of a “Photo Mathieu”, a French company specialized in school photography
Martin, Benoît (2016)
Martin, Benoît
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202103082998
https://urn.fi/URN:NBN:fi:amk-202103082998
Tiivistelmä
The importance of international trade, whether in the free movement of goods and capital and thus the prospects and opportunities of growth for companies became huge.
There are a lot of SMEs which plan to develop their business in foreign markets or who have already done it.
Actually, the labour market is particularly difficult in France: in the first quarter 2016, the rate of unemployment is 10,2% of active population (INSEE, France) and I think that for SME a development abroad could be a good solution if they look for opportunities, which would enable them to create jobs.
Then, concerning the company, I chose a SME specialized in school photography called Photo Mathieu (based in Reims, a city situated 150 kilometres east of Paris) and whose activity focuses mainly northeast of France, but also in Parisian region and some south regions. This company is the leader in the northeast of France. Actually, the company tries to sell its products to schools through Internet: in 2015 the company created a website which allows parents to choose and buy directly the photos taken in schools, but schools still managed the distribution. In France, the company is the first which tried this system. This company, which has existed for fifty two years, also offers other products than school year group and individual photos: they take pictures to sports clubs, associations and nurseries. Moreover, they create and market several by-products personalized like school books, diaries or magnets for example.
The purpose of this thesis is focused on the idea of how this company could meet the needs of prospective customers which it will address, developing a franchise beforehand.
In fact, the idea would be to develop a franchise or a partnership between the French company and Finnish photographers. My personal contribution to this thesis will be to carry out a questionnaire and administer it to some schools of Turku and some photographers, and thus to assess the potential needs.
There are a lot of SMEs which plan to develop their business in foreign markets or who have already done it.
Actually, the labour market is particularly difficult in France: in the first quarter 2016, the rate of unemployment is 10,2% of active population (INSEE, France) and I think that for SME a development abroad could be a good solution if they look for opportunities, which would enable them to create jobs.
Then, concerning the company, I chose a SME specialized in school photography called Photo Mathieu (based in Reims, a city situated 150 kilometres east of Paris) and whose activity focuses mainly northeast of France, but also in Parisian region and some south regions. This company is the leader in the northeast of France. Actually, the company tries to sell its products to schools through Internet: in 2015 the company created a website which allows parents to choose and buy directly the photos taken in schools, but schools still managed the distribution. In France, the company is the first which tried this system. This company, which has existed for fifty two years, also offers other products than school year group and individual photos: they take pictures to sports clubs, associations and nurseries. Moreover, they create and market several by-products personalized like school books, diaries or magnets for example.
The purpose of this thesis is focused on the idea of how this company could meet the needs of prospective customers which it will address, developing a franchise beforehand.
In fact, the idea would be to develop a franchise or a partnership between the French company and Finnish photographers. My personal contribution to this thesis will be to carry out a questionnaire and administer it to some schools of Turku and some photographers, and thus to assess the potential needs.