THE IMPACT OF ENTERTAINMENT ON THE TOURISM SECTOR : Case study: Agency Remarc Greece
Adeboye, Christopher (2012)
Keski-Pohjanmaan ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012060712103
https://urn.fi/URN:NBN:fi:amk-2012060712103
Tiivistelmä
This research was made in accordance to the social life and performances of different countries in Europe and America vis-à-vis flow of entertainment tourist to certain destination, comparing and contrasting, what people do in their leisure time and where they would rather choose to visit when they want to relax from the hustle and bustle of their daily life. An in-depth analysis and study was made about a foremost supplier of entertainment and hotel animation to top accommodation providers for tourists in Greece which is Agency Remarc, while also delving into the structural capacity of its workforce and how they are able to achieve the long term goal of the company.
The final literature research aimed at hotel animation as an important factor in the accommodation industry in which tourism belongs to, delves into how hotels can maximize its potential using hotel entertainment and animation to keep it guest and attract new one by experience setting and building a well-structured marketing strategy.
The method used to gather information was through collation of secondary data also the empirical part involves the use of qualitative research method with semi-structured interview used to gather information from stakeholder in the business.
The final result gotten was a changing trend visible in the tourist that Agency Remarc gets from eastern European countries and the need to include diverse program that appeals with guests from those region.
The final literature research aimed at hotel animation as an important factor in the accommodation industry in which tourism belongs to, delves into how hotels can maximize its potential using hotel entertainment and animation to keep it guest and attract new one by experience setting and building a well-structured marketing strategy.
The method used to gather information was through collation of secondary data also the empirical part involves the use of qualitative research method with semi-structured interview used to gather information from stakeholder in the business.
The final result gotten was a changing trend visible in the tourist that Agency Remarc gets from eastern European countries and the need to include diverse program that appeals with guests from those region.