Arboretum Park in Tampere : Two leisure time products for companies
Simola, Suvi (2012)
Tampereen ammattikorkeakoulu
2012
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012061512785
https://urn.fi/URN:NBN:fi:amk-2012061512785
Tiivistelmä
Interest in the topic riced during a visit to Arboretum Park during the summer season. There was not much information about the park and it was hard to find. People who live near might know the park and visit there regularly but the question was how to make it interesting for tourists visiting Tampere or for people who do not know it. There have not been that many people when I have visited there and there was only something small existed for the tourists, and some guided tours arranged during spring when the flowers begin to blossom.
The thinking process was focused on what new could be developed for corporations who would follow the road of latest trends. Collecting information by observation and getting familiarized with the existing products in fitness centers, decision to develop two suitable tourism products for corporations spending their leisure time in outdoors was made. One is for summer and the other is for winter.
The game and sports chosen for the products has been presented later on in this study and they were chosen with the help of trends. Statistical information on workplace sports and supported sports gave the idea of the sports the em-ployees want to try. As a result from the research, it became to knowledge that companies are more interested in their employees’ wellbeing, and the money spent on supporting sports have risen. This result supports the choice of com-panies as the target markets for the products because companies start to look for better options when there is more money involved.
The thinking process was focused on what new could be developed for corporations who would follow the road of latest trends. Collecting information by observation and getting familiarized with the existing products in fitness centers, decision to develop two suitable tourism products for corporations spending their leisure time in outdoors was made. One is for summer and the other is for winter.
The game and sports chosen for the products has been presented later on in this study and they were chosen with the help of trends. Statistical information on workplace sports and supported sports gave the idea of the sports the em-ployees want to try. As a result from the research, it became to knowledge that companies are more interested in their employees’ wellbeing, and the money spent on supporting sports have risen. This result supports the choice of com-panies as the target markets for the products because companies start to look for better options when there is more money involved.