Online marketing & social media : case: Mediterranean Palace Hotel, Thessaloniki
Arnis, Angelos (2012)
Arnis, Angelos
Jyväskylän ammattikorkeakoulu
2012
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012070713023
https://urn.fi/URN:NBN:fi:amk-2012070713023
Tiivistelmä
Traditional companies and especially in European countries such as Greece, lack the knowledge and motivation in order to move away from the traditional marketing methods to more revolutionary ways, such as online marketing.
The purpose of this thesis is to explain what is online marketing and the importance of a sound presence on the social media. It also sets as a marketing plan, proposals on how the hotel in question should act in order to strengthen their presence in the Online and Social media.
Throughout the thesis, qualitative research is being used. The methods used for the research are Cross-Case Analysis, Benchmarking and Desk Research. The research is focusing on how other companies are conducting their marketing in Online Media and then suggests similar steps to achieve better presence there.
The result of this research shows how inexpensive but profoundly effective is to have a concise marketing plan for a company’s website and social media accounts. It shows that companies that have adjusted their budget to include Online Media into their marketing plan accept a great amount of attention from existing and potential customers. The research also shows that with simple steps the hotel in question can also succeed in setting an effective message to existing and potential customers in the online world, thus gaining growth and profit.
In conclusion, more and more companies begin to see the importance of Online Marketing and Social Media, therefore improving their presence on the Internet. The competition is growing bigger every day but if companies continue to seek innovative approaches in marketing they can establish a trust relationship with existing and future customers.
The purpose of this thesis is to explain what is online marketing and the importance of a sound presence on the social media. It also sets as a marketing plan, proposals on how the hotel in question should act in order to strengthen their presence in the Online and Social media.
Throughout the thesis, qualitative research is being used. The methods used for the research are Cross-Case Analysis, Benchmarking and Desk Research. The research is focusing on how other companies are conducting their marketing in Online Media and then suggests similar steps to achieve better presence there.
The result of this research shows how inexpensive but profoundly effective is to have a concise marketing plan for a company’s website and social media accounts. It shows that companies that have adjusted their budget to include Online Media into their marketing plan accept a great amount of attention from existing and potential customers. The research also shows that with simple steps the hotel in question can also succeed in setting an effective message to existing and potential customers in the online world, thus gaining growth and profit.
In conclusion, more and more companies begin to see the importance of Online Marketing and Social Media, therefore improving their presence on the Internet. The competition is growing bigger every day but if companies continue to seek innovative approaches in marketing they can establish a trust relationship with existing and future customers.