From French automobiles development to adaptation for Indian market
Claverie, Justine (2012)
Satakunnan ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012060612000
https://urn.fi/URN:NBN:fi:amk-2012060612000
Tiivistelmä
The purpose of this thesis was to analyse new product development and adaptation in French automobile industry through two main automobile manufacturers, Renault and PSA Peugeot Citroën, for the Indian market. The analysis was carried out to understand and to master new development processes, product adaptation strategies and to give recommendations for the future.
After the introduction of the purpose, objectives and conceptual framework, the theories consists of defining new product development and explaining the different processes to develop a new product. Two main processes exist, sequential and flexible processes. Each process has specific stages and is based on a specific management. Then, the theories studied were focused on international product adaptation including a diversity of theoretical strategies to adapt product for foreign market.
The empirical part of this thesis based on research consists of analysing the secon-dary data. The implementation of the thesis, collection data and quality assessment are explained and justified in the research methods chapter. Renault and PSA web-sites, specialized newspapers articles online and governmental references were used as main sources. French automobile industry is described followed by an analysis of the new French models developed in France to continue with an overview of the In-dian automobile market, the current demand, the competition and finally to explain French manufacturers’ products adaptation strategies established for the Indian market. The recommendations aim at improving French automobiles management in the new products development and International adaptation.
After the introduction of the purpose, objectives and conceptual framework, the theories consists of defining new product development and explaining the different processes to develop a new product. Two main processes exist, sequential and flexible processes. Each process has specific stages and is based on a specific management. Then, the theories studied were focused on international product adaptation including a diversity of theoretical strategies to adapt product for foreign market.
The empirical part of this thesis based on research consists of analysing the secon-dary data. The implementation of the thesis, collection data and quality assessment are explained and justified in the research methods chapter. Renault and PSA web-sites, specialized newspapers articles online and governmental references were used as main sources. French automobile industry is described followed by an analysis of the new French models developed in France to continue with an overview of the In-dian automobile market, the current demand, the competition and finally to explain French manufacturers’ products adaptation strategies established for the Indian market. The recommendations aim at improving French automobiles management in the new products development and International adaptation.