Custom-made fashion : Customized fashion collection
Kusnezov, Xenia (2012)
Kusnezov, Xenia
Hämeen ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012101114349
https://urn.fi/URN:NBN:fi:amk-2012101114349
Tiivistelmä
The purpose of this thesis was to study the theme of customization and mass customization with the goal of creating a fashion collection in consideration of the customer’s demands. The idea was to understand the methods and function of customization in the fashion industry and to use the outcome to design and manufacture clothing garments with customer integration. Design and development of the collection was focused on the idea to give the potential customer the opportunity to modify and co-design their own fashion garments by integrating them into the design process. The collection includes four customized outfits selected and co-made by four different prospective clients.
The reasons for choosing this theme was personal curiosity and interest in customer’s behavior and internship experience at the fashion label M.a.p.h.i.a who is offering the service of customization for clothing.
The background research of the theme of customization and mass custom-ization should bring a greater understanding of the subject to get inspired to design and develop a customizable fashion collection. Sources like con-tact and interview with a fashion label who already offer this service as well as customer surveys were made and used to round off the background knowledge. Research work of trends and customers’ behavior were studied with the goal to figure out the best way of customer integration.
A wearable and trendy fashion collection came to life customized and co-build by four individual customers. The main goal of customer integration experiment met all previous expectations. The customers of this collection were satisfied with the process and the end result of this work. However, as a conclusion of this work, for further development of this idea and col-lection, the power of customer integration will be limited and displaced to the end of the development process.
The reasons for choosing this theme was personal curiosity and interest in customer’s behavior and internship experience at the fashion label M.a.p.h.i.a who is offering the service of customization for clothing.
The background research of the theme of customization and mass custom-ization should bring a greater understanding of the subject to get inspired to design and develop a customizable fashion collection. Sources like con-tact and interview with a fashion label who already offer this service as well as customer surveys were made and used to round off the background knowledge. Research work of trends and customers’ behavior were studied with the goal to figure out the best way of customer integration.
A wearable and trendy fashion collection came to life customized and co-build by four individual customers. The main goal of customer integration experiment met all previous expectations. The customers of this collection were satisfied with the process and the end result of this work. However, as a conclusion of this work, for further development of this idea and col-lection, the power of customer integration will be limited and displaced to the end of the development process.