THE ROLE OF AVIS IN TOURISM DEVELOPMENT IN NIGERIA
Adekanmbi, Michael (2012)
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2012
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2012103114778
http://urn.fi/URN:NBN:fi:amk-2012103114778
Tiivistelmä
Avis Nigeria has been a car hire company that came into existence in 2006. The company Turtle Car Rental got the franchise from Avis international, and immediately started its operation with its main head office in Lagos, and has branches all over the country. Avis has been providing services to mainly the business customers. The aim of this thesis was to look at the role Avis has played in the tourism development in Nigeria, by looking at the level of customer satisfaction, and service quality.
The empirical part describes the qualitative method that was applied on this, which includes the interviewed. The semi structured interview was used because the nature of the research gives rise to the type of interview that was adopted which was the semi structured interview, because of the volatility of the research which is customers satisfaction this form of research was best adopted.
The outcome of this research has shown the role, Avis has played in the tourism development in Nigeria; the conclusion drawn from the research findings was that Avis should renew some aspects of its service delivered to its customers.
The empirical part describes the qualitative method that was applied on this, which includes the interviewed. The semi structured interview was used because the nature of the research gives rise to the type of interview that was adopted which was the semi structured interview, because of the volatility of the research which is customers satisfaction this form of research was best adopted.
The outcome of this research has shown the role, Avis has played in the tourism development in Nigeria; the conclusion drawn from the research findings was that Avis should renew some aspects of its service delivered to its customers.