BASIC STRATEGY IN CORPORATE EVENT MANAGEMENT : Guide for Nigerian Event Firms
Anih, Anthony Sopuruchi (2012)
Anih, Anthony Sopuruchi
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012111315215
https://urn.fi/URN:NBN:fi:amk-2012111315215
Tiivistelmä
Strategy as a concept has practically turned to be the focal point in today’s business life and it plays remarkable impacts in event tourism. This piece of work is a purposeful made handbook for both classroom study and firms especially in Africa, Nigeria. It has been made with the aim to create a better platform use in corporate event management in Nigeria. Nigeria is a country with big market in the area of event management and customers are becoming too demanding on the kind of event they want. This thesis will also serve as steps to satisfying the high demand by these event customers in Nigeria
In this thesis there are three parts: the introduction, the theoretical framework, and the empirical study, The introduction gave the overview of Nigerian market and how demanding some services like event management is. Then, theoretical framework focuses on the concept of strategy, and how best it could be used as a tool in corporate event planning. Also, empirical part talked about the research method applied in this study. Qualitative research method which includes semi-structure interview and observation.
After the rigorous processes taken to interview and gather information from event professionals, it was concluded that event planners in Nigeria are still amateur in event planning. It was discovered that there is serious lack in the area of companies defining their event objectives; there is lack of qualified workforce who could give the best event according to the demand of customers. Therefore, all these problems were tackled and best ways forward were proffered.
In this thesis there are three parts: the introduction, the theoretical framework, and the empirical study, The introduction gave the overview of Nigerian market and how demanding some services like event management is. Then, theoretical framework focuses on the concept of strategy, and how best it could be used as a tool in corporate event planning. Also, empirical part talked about the research method applied in this study. Qualitative research method which includes semi-structure interview and observation.
After the rigorous processes taken to interview and gather information from event professionals, it was concluded that event planners in Nigeria are still amateur in event planning. It was discovered that there is serious lack in the area of companies defining their event objectives; there is lack of qualified workforce who could give the best event according to the demand of customers. Therefore, all these problems were tackled and best ways forward were proffered.