New Life Styles, New Barriers to Break Down : Rainbow Family Tourism, Service Description and Analysis
Algueró Durany, Mariona (2012)
Algueró Durany, Mariona
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2012
Creative Commons Attribution-NonCommercial-ShareAlike 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012111715466
https://urn.fi/URN:NBN:fi:amk-2012111715466
Tiivistelmä
This thesis titled 'New life styles, new barriers to break down. Rainbow family tourism; service description and analysis', was written to offer the opportunity to get to know one of the latest services in the tourism industry, the rainbow family tourism or lesbian, gay, transgender and bisexual family tourism (LGTB family tourism). As the title says, the service has been described in detail, starting from basic concepts like tourism and family and continuing with the predecessor the LGTB tourism or gay tourism with an example from the United States of America, the pioneer on LGTB tourism. All the information was given to offer the knowledge on Rainbow family tourism and the sector where it is situated.
Once the description was made the analysis of the service followed with the theoretical part, in this case the analysis of four tourism services targeted to mainstream families, and four tourism services targeted to LGTB families, and these were the base of the case study. The research methods used were text analysis, data visual analysis and comparative analysis. The case study gave the opportunity to see, from a practical view, the differences and similarities of an equal service targeted to different people.
Surprisingly they were similarities and differences between them, both products used the same colors or characteristics of the service when marketing them, on second thoughts the message was express in different way and the values of purchasing a service went further on of the economic exchange in the LGTB family tourism, values of unity, friendship and plurality were transmitted to attract buyers or clients in this case.
Once the description was made the analysis of the service followed with the theoretical part, in this case the analysis of four tourism services targeted to mainstream families, and four tourism services targeted to LGTB families, and these were the base of the case study. The research methods used were text analysis, data visual analysis and comparative analysis. The case study gave the opportunity to see, from a practical view, the differences and similarities of an equal service targeted to different people.
Surprisingly they were similarities and differences between them, both products used the same colors or characteristics of the service when marketing them, on second thoughts the message was express in different way and the values of purchasing a service went further on of the economic exchange in the LGTB family tourism, values of unity, friendship and plurality were transmitted to attract buyers or clients in this case.