Impacts of e-commerce last-mile modes on the environment and the mediating role of sustainable logistics technology
MARIKI, DAVID (2021)
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With the flooding and sickness impact of the COVID-19 pandemic, most businesses have seen the need for online or virtual trading and products' delivery to the point of order. Whether through their channels, sub-contracted, or third-party agents, the process of delivering items to the customers has gained significant attention over the years. Therefore, referred to as the last-mile delivery process, and the growth of e-commerce activities has enhanced it. Though it comes with an additional fee, the last-mile logistical system is a convenient and sustainable distribution mode, which provides a competitive advantage to companies. The current study analyses the effect of e-commerce last-mile modes on the environment and the mediating role of sustainable logistics technology. Contextually, this study took in the city of Helsinki and Oulu. The study highlights four critical issues linked to the last-mile logistical modes to incorporate a qualitative research methodology a thematic analytical process. Such as convenience due to fewer traffic jams and fuel savings, cost-cutting for distribution functions minimized queuing problems, improved ecological environment due to suppressed carbon emissions, and improved quality of life of consumers. It is recommended that firms adopt technologies that minimize substantial waste pollution, which can be addressed through the last-mile logistical options.