Is luxury desired for scout camps camphotels in Finland?
Launis, Siiri (2021)
Launis, Siiri
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105057080
https://urn.fi/URN:NBN:fi:amk-202105057080
Tiivistelmä
The main goal for the thesis was to find out is luxury necessary in scout camps camphotel in Finland. The four sub-goals were to get a wide perspective from luxury in general. Then, to find luxury suggestions for camphotels from different points of view such as the hospitality industry, hotels, and festivals. Study the use of money when luxury is available in scout camps and lastly, find out if the wanted luxury is a product, a service, or an experience for camphotels.
Luxury is not something that is available every day it is having something special. On the other hand, luxury is not always a product it can be either product, service or experience.
This type of topic is not studied yet in the scouting environment in Finland and camphotels are a new trend in scout camps in Finland. As well, luxury concept and scout camps are not the typical combine. The idea was not to do anything concrete just to study the subject.
The thesis is divided into two parts. First, the theoretical framework concentrates on defining the luxury concept and what is the luxury industry, luxury product, service and experience? Then, what is the luxury hospitality industry, and what are luxury accommodation services in festivals with examples. Lastly, defining Scouting & Guiding, its history, and how scouting has changed in recent years. As well, the commissioning party The Guides and Scouts of Finland is explained in this part. The second part is the empirical part. Where the chosen research method is explained, and the survey results are presented.
This thesis follows the quantitative method. The method was chosen because the study’s goals are from the scouts’ point of view and it will give more information about luxury in scout camps as well as if it is needed. The data collection method was a survey, and the survey tool was Webropol. The survey was sent in March 2021. All in all, 327 answered the survey.
Most of the Scouts miss luxury sometimes in scout camps but they do not think that it is an important part of the scout camp experience. The most desired luxury for camphotel is services such as separate shower facilities and a peaceful location. Also, the bed was considered as a most desired luxury product. Most of the scouts would be ready to pay extra when luxury is available in camphotel. They would be ready to pay around 30 euros for a camphotel night.
In conclusion, the results are neutral towards luxury elements in scout camps camphotels. The main result is that the scouts do miss sometimes luxury, but they do not think that is the key part of the scout camp experience. So, it is not the reason why scouts participate in a scout camp. We can say that luxury is an element that shares opinions because luxury is different for each person.
Luxury is not something that is available every day it is having something special. On the other hand, luxury is not always a product it can be either product, service or experience.
This type of topic is not studied yet in the scouting environment in Finland and camphotels are a new trend in scout camps in Finland. As well, luxury concept and scout camps are not the typical combine. The idea was not to do anything concrete just to study the subject.
The thesis is divided into two parts. First, the theoretical framework concentrates on defining the luxury concept and what is the luxury industry, luxury product, service and experience? Then, what is the luxury hospitality industry, and what are luxury accommodation services in festivals with examples. Lastly, defining Scouting & Guiding, its history, and how scouting has changed in recent years. As well, the commissioning party The Guides and Scouts of Finland is explained in this part. The second part is the empirical part. Where the chosen research method is explained, and the survey results are presented.
This thesis follows the quantitative method. The method was chosen because the study’s goals are from the scouts’ point of view and it will give more information about luxury in scout camps as well as if it is needed. The data collection method was a survey, and the survey tool was Webropol. The survey was sent in March 2021. All in all, 327 answered the survey.
Most of the Scouts miss luxury sometimes in scout camps but they do not think that it is an important part of the scout camp experience. The most desired luxury for camphotel is services such as separate shower facilities and a peaceful location. Also, the bed was considered as a most desired luxury product. Most of the scouts would be ready to pay extra when luxury is available in camphotel. They would be ready to pay around 30 euros for a camphotel night.
In conclusion, the results are neutral towards luxury elements in scout camps camphotels. The main result is that the scouts do miss sometimes luxury, but they do not think that is the key part of the scout camp experience. So, it is not the reason why scouts participate in a scout camp. We can say that luxury is an element that shares opinions because luxury is different for each person.