Assessment of the Bain Inspirational Leadership Model in a Finnish Media Agency
Franziska, Slawinski (2021)
Franziska, Slawinski
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105107930
https://urn.fi/URN:NBN:fi:amk-202105107930
Tiivistelmä
The ever-changing media industry is profoundly reliant on engaging and maintaining an inspired, enthusiastic and motivated team of creative individuals to create long-term captivating media goods. This research aims to outline and understand the importance of inspirational leadership within the media industry while studying different styles of leadership, the importance of leadership within the media as well as how important the adaption of inspirational leadership for upcoming generations is.
Furthermore, this research observes how the leadership of a multinational Finnish media agency translates to the Bain Inspirational Leadership model by conducting interviews with the companies leaders who lead a team of five or more people. It will be observed how the model renders into the leader's understanding of values of the media agency in question to get a perception of what inspirational leadership means to the subjects interviewed.
The core of this research is to understand if there is a consensus between the model and the choices in this media agency and how the choices of skills translate into the Bain model and overall leadership theories. Additionally, several methods to understand and manifest inspirational leadership are evaluated. This research intends to provide insightful findings of what leadership in a media agency signifies and lays the framework for further studies within the field of the media.
Furthermore, this research observes how the leadership of a multinational Finnish media agency translates to the Bain Inspirational Leadership model by conducting interviews with the companies leaders who lead a team of five or more people. It will be observed how the model renders into the leader's understanding of values of the media agency in question to get a perception of what inspirational leadership means to the subjects interviewed.
The core of this research is to understand if there is a consensus between the model and the choices in this media agency and how the choices of skills translate into the Bain model and overall leadership theories. Additionally, several methods to understand and manifest inspirational leadership are evaluated. This research intends to provide insightful findings of what leadership in a media agency signifies and lays the framework for further studies within the field of the media.