Foreign customer acquisition for MAC HKB Ujbuda
Kuutsa, Joonas (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105118203
https://urn.fi/URN:NBN:fi:amk-202105118203
Tiivistelmä
By means of an online research form this work will provide data and insight from MAC’s stakeholders, both local and foreign individuals in the community, like never before and ,thus, serve as sort of groundwork for development. Since MAC has already established, as some would state; rather robust status in Hungarian hockey and aims to expand, such a research as this is essential waypoint to learn what has been successful and whereto aim focus when creating strategy for the future.
The foreign segment is something which has not been taken into consideration earlier in MAC’s operations and one could plausibly state that it has neither gained that much recognition in hockey business in general, apart from the NHL. Therefore foreign segment possesses unredeemed potential and it sure is a sector wherefrom a competitive advantage can be gained.
The survey form was made via Google Forms and it was shared through mandator’s social media channels (Facebook and Instagram). To gain valuable standpoint regarding MAC’s overall circumstances, interviews with two long-term members of the organization were done as well as discussions with personnel in the Hungarian Ice Hockey Federation.
After this study MAC should have enough requirements to decrease its marketing costs and attract more foreigners by concentrating e.g. on cross-promotion and using it precisely in those channels which appear to be the most popular ones among foreign fans.
Keywords: customer acquisition, foreign segment, questionnaire
The foreign segment is something which has not been taken into consideration earlier in MAC’s operations and one could plausibly state that it has neither gained that much recognition in hockey business in general, apart from the NHL. Therefore foreign segment possesses unredeemed potential and it sure is a sector wherefrom a competitive advantage can be gained.
The survey form was made via Google Forms and it was shared through mandator’s social media channels (Facebook and Instagram). To gain valuable standpoint regarding MAC’s overall circumstances, interviews with two long-term members of the organization were done as well as discussions with personnel in the Hungarian Ice Hockey Federation.
After this study MAC should have enough requirements to decrease its marketing costs and attract more foreigners by concentrating e.g. on cross-promotion and using it precisely in those channels which appear to be the most popular ones among foreign fans.
Keywords: customer acquisition, foreign segment, questionnaire