Productization of figure skating in Vierumäki
Salmela, Jonna (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105128376
https://urn.fi/URN:NBN:fi:amk-202105128376
Tiivistelmä
Vierumäki commissioned the thesis and the time of the work was in autumn 2020 and spring 2021. The aim of the thesis was to develop new figure skating products for Vierumäki, which would increase the use of Vierumäki's services and offer a more diverse camp offer for figure skaters. The interview utilized an interview with Vierumäki's staff and collected information on the current camp offer, as well as mapped the need for new products.
The literature review of the thesis focused on productisation as a whole and service design. Vierumäki's annual figure skating clock was utilized to find out possible times for future camps and to map Vierumäki's current camp offer on an annual basis. A survey was also sent to figure skating clubs to find out the interest or need of synchronized skaters for new camp products. After this background work, Vierumäki's staff were interviewed about possible wishes and expectations for new products.
A product called Happy Skater was formed with the working group, under which four different camp products developed for the summer of 2021. The product is part of Vierumäki's service offering and is aimed at developing individual skills for figure skaters. The camps are aimed at both individual and synchronized skaters and can be attended by several different hobby and competition series.
The literature review of the thesis focused on productisation as a whole and service design. Vierumäki's annual figure skating clock was utilized to find out possible times for future camps and to map Vierumäki's current camp offer on an annual basis. A survey was also sent to figure skating clubs to find out the interest or need of synchronized skaters for new camp products. After this background work, Vierumäki's staff were interviewed about possible wishes and expectations for new products.
A product called Happy Skater was formed with the working group, under which four different camp products developed for the summer of 2021. The product is part of Vierumäki's service offering and is aimed at developing individual skills for figure skaters. The camps are aimed at both individual and synchronized skaters and can be attended by several different hobby and competition series.